Executive leadership at the intersection of marketing, strategy, and organisational performance

I am a senior marketing and business leader with experience across growth strategy, executive decision making, and organisational change.

This site shares my perspectives on how leaders strengthen marketing effectiveness, make better decisions, and evolve how organisations operate, particularly in complex and fast-moving environments.

The content here is written for CEOs, CMOs, general managers, and executive teams. It is intended to be practical, grounded, and constructive, drawing on real leadership experience rather than theory or trends.

The Hidden Cost of Complexity in Modern Organisations | David Sunton
Organisational complexity rarely arrives by design. It builds quietly over time, slowing decisions, diluting accountability, and increasing execution friction across teams and functions. This article explores how complexity becomes a hidden cost within modern organisations and outlines what leaders can do to recognise it, reduce it, and restore momentum.
Closing the Gap Between Marketing Strategy and Execution | David Sunton
Marketing strategy rarely fails because of poor thinking. More often, execution slows when decision ownership is unclear, accountability does not match ambition, and structure works against intent. This article examines how leaders can close the gap between strategy and execution through alignment rather than additional effort.
Why AI Strategy Is Failing and What Leaders Can Do Differently | David Sunton
Many organisations are investing heavily in AI, yet struggling to realise meaningful impact. The issue is rarely technology. More often, AI initiatives fail because leadership, operating models, and decision design have not evolved alongside the tools. This article explores why AI strategy breaks down and what leaders can do differently to strengthen outcomes.