David Sunton

Growth is not only a marketing challenge. It is a commercial leadership challenge that connects strategy, customer insight, positioning, product, sales, channels, partnerships, pricing, brand, and execution.

This category explores marketing, growth, and commercial leadership from a practical business perspective. Topics include go-to-market strategy, customer acquisition, product positioning, sales enablement, digital growth, partner ecosystems, brand building, revenue strategy, and commercial performance.

The focus is on how organisations create demand, communicate value, build trust, and convert strategy into measurable growth. These articles are written for business leaders, marketers, founders, consultants, and commercial teams who want to connect marketing activity with real business outcomes.

This section also reflects the relationship between commercial leadership and transformation, showing how growth depends not only on campaigns, but also on clear strategy, strong execution, customer understanding, and organisational alignment.

  • Closing the Gap Between Marketing Strategy and Execution

    Marketing strategy rarely fails because of poor thinking. More often, execution slows when decision ownership is unclear, accountability does not match ambition, and structure works against intent. This article examines how leaders can close the gap between strategy and execution through alignment rather than additional effort.