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Closing the Gap Between Marketing Strategy and Execution
Marketing strategy rarely fails because of poor thinking. More often, execution slows when decision ownership is unclear, accountability does not match ambition, and structure works against intent. This article examines how leaders can close the gap between strategy and execution through alignment rather than additional effort.
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Why AI Strategy Is Failing and What Leaders Can Do Differently
Many organisations are investing heavily in AI, yet struggling to realise meaningful impact. The issue is rarely technology. More often, AI initiatives fail because leadership, operating models, and decision design have not evolved alongside the tools. This article explores why AI strategy breaks down and what leaders can do differently to strengthen outcomes.
